New Widget Mono Track & Grey songs

July 19th, 2008

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Hi everyone,

I’m at MIDEM and it’s going to be fantastic for Deezer. Great news will be announced… but first of all, focus on you!

A new widget mono track has been released. It’s available on the player: while playing a track, click on the “BLOG” button, the code will be displayed and you’ll be able to select your colors.

Regarding the greyed songs, we have to apply some territorial restrictions and the Artists from Sony BMG and Universal are blocked during the negociations. We hope that everything will be ok in a few weeks.

I can see a lot of posts in this blog regarding the technical issues. The only way to contact our Tech Team is to contact them directly through this form www.deezer.com/contactez-nous.php

Stay tuned, there is something in the air…

Jonathan

21 Tactics to Increase Blog Traffic

July 19th, 2008

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A considerable portion of my consulting time has recently revolved around the optmization of corporate blogs (or the addition of blogs to revamped sites). As usual, I find a pattern emerging in the strategies that need attention and the pitfalls that must be avoided. So, rather than charging $400 an hour to give advice on the subject, I thought it would be valuable to share many of the most common pieces of advice here on the blog (business part of Rand fights with open source Rand, but loses, as usual).

  1. Choose the Right Blog Software (or Custom Build)
    The right blog CMS makes a big difference. If you want to set yourself apart, I recommend creating a custom blog solution – one that can be completely customized to your users. In most cases, WordPress, Blogger, MovableType or Typepad will suffice, but building from scratch allows you to be very creative with functionality and formatting. The best CMS is something that’s easy for the writer(s) to use and brings together the features that allow the blog to flourish. Think about how you want comments, archiving, sub-pages, categorization, multiple feeds and user accounts to operate in order to narrow down your choices. OpenSourceCMS is a very good tool to help you select a software if you go that route.
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  2. Host Your Blog Directly on Your Domain
    Hosting your blog on a different domain from your primary site is one of the worst mistakes you can make. A blog on your domain can attract links, attention, publicity, trust and search rankings - by keeping the blog on a separate domain, you shoot yourself in the foot. From worst to best, your options are – Hosted (on a solution like Blogspot or WordPress), on a unique domain (at least you can 301 it in the future), on a subdomain (these can be treated as unique from the primary domain by the engines) and as a sub-section of the primary domain (in a subfolder or page – this is the best solution).
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  3. Write Title Tags with Two Audiences in Mind
    First and foremost, you’re writing a title tag for the people who will visit your site or have a subscription to your feed. Title tags that are short, snappy, on-topic and catchy are imperative. You also want to think about search engines when you title your posts, since the engines can help to drive traffic to your blog. A great way to do this is to write the post and the title first, then run a few searches at Overture, WordTracker & KeywordDiscovery to see if there is a phrasing or ordering that can better help you to target “searched for” terms.
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  4. Participate at Related Forums & Blogs
    Whatever industry or niche you’re in, there are bloggers, forums and an online community that’s already active. Depending on the specificity of your focus, you may need to think one or two levels broader than your own content to find a large community, but with the size of the participatory web today, even the highly specialized content areas receive attention. A great way to find out who these people are is to use Technorati to conduct searches, then sort by number of links (authority). Del.icio.us tags are also very useful in this process, as are straight searches at the engines (Ask.com’s blog search in particular is of very good quality).
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  5. Tag Your Content
    Technorati is the first place that you should be tagging posts. I actually recommend having the tags right on your page, pointing to the Technorati searches that you’re targeting. There are other good places to ping – del.icio.us and Flickr being the two most obvious (the only other one is Blogmarks, which is much smaller). Tagging content can also be valuable to help give you a “bump” towards getting traffic from big sites like Reddit, Digg & StumbleUpon (which requires that you download the toolbar, but trust me – it’s worth it). You DO NOT want to submit every post to these sites, but that one out of twenty (see tactic #18) is worth your while.
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  6. Launch Without Comments (and Add Them Later)
    There’s something sad about a blog with 0 comments on every post. It feels dead, empty and unpopular. Luckily, there’s an easy solution – don’t offer the ability to post comments on the blog and no one will know that you only get 20 uniques a day. Once you’re upwards of 100 RSS subscribers and/or 750 unique visitors per day, you can open up the comments and see light activity. Comments are often how tech-savvy new visitors judge the popularity of a site (and thus, its worth), so play to your strengths and keep your obscurity private.
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  7. Don’t Jump on the Bandwagon
    Some memes are worthy of being talked about by every blogger in the space, but most aren’t. Just because there’s huge news in your industry or niche DOES NOT mean you need to be covering it, or even mentioning it (though it can be valuable to link to it as an aside, just to integrate a shared experience into your unique content). Many of the best blogs online DO talk about the big trends – this is because they’re already popular, established and are counted on to be a source of news for the community. If you’re launching a new blog, you need to show people in your space that you can offer something unique, different and valuable – not just the same story from your point of view. This is less important in spaces where there are very few bloggers and little online coverage and much more in spaces that are overwhelmed with blogs (like search, or anything else tech-related).
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  8. Link Intelligently
    When you link out in your blog posts, use convention where applicable and creativity when warranted, but be aware of how the links you serve are part of the content you provide. Not every issue you discuss or site you mention needs a link, but there’s a fine line between overlinking and underlinking. The best advice I can give is to think of the post from the standpoint of a relatively uninformed reader. If you mention Wikipedia, everyone is familar and no link is required. If you mention a specific page at Wikipedia, a link is necessary and important. Also, be aware that quoting other bloggers or online sources (or even discussing their ideas) without linking to them is considered bad etitquette and can earn you scorn that could cost you links from those sources in the future. It’s almost always better to be over-generous with links than under-generous. And link condoms? Only use them when you’re linking to something you find truly distasteful or have serious apprehension about.

The list of acquisitions

July 17th, 2008

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After the recent failed M$-Yahoo deal,the world is gaining interest in the media acquisitions.Amy Webb has long been updating this list of Yahoo,Google,Microsoft,AOL etc., and providing the list as a pdf.The list of Google as expected is the longest as expected.You can have a look at it here.For list of remaining companies follow this link

Deal with your Dodge

July 17th, 2008

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Have you got that old car which you want to get rid of since long but don’t get a proper price for it?Or do you want to buy a used car so that you won’t empty your pockets but still want it to perform well?For both the situations the solution is only one-go consult a dodge dealer.So what is a dealer dodge…. errr dodge dealer?A dodge dealer is the one kind of a mediating company that buys old cars and sell them to other customers. It’s like a mediator between a buyer and seller making the sale profitable to everyone.Ok, now that you know what a dodge is you would surely want to know who is the best dodge dealer?In my opinion Pierre Dodge is the best dodge dealer . They are the first dodge dealers in Seattle. Now they have grown to a stage that they are one of the world’s largest Mega Volume Dodge dealers. Their system is made very easy for people to deal with dodges. They offer things such as Dodge Configurator , a Build your own Dodge Tool,Dodge Internet Specials etc making it very helpful system. For any help you can chat with them directly on their site’s live help system. They have over 3000 cars to choose from at any instant. This makes them very much leaders in dodge not only from Seattle but any where in the US. You people should surely try out with them for your dodge matters.

Vacation

July 17th, 2008

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I will be starting vacation tomorrow morning and will most likely not be updating until I return. For anyone that’s interested, I will be spending the next week in Alabama visiting the in laws which is about as much fun as I imagine childbirth to be.

I hope to return to an intact business and to be able to continue posting stories that both encourage and teach. In the meantime my advice to all is keep your eyes on the prize and never let anyone tell you that you can’t do anything.

Using Music As A Business Tool

July 17th, 2008

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I’m sure by now many of you have noticed I will add music videos to many of my posts. This may seem strange to you so I will attempt to explain. I learned years ago about the way music can alter attitude. It was used in Panama when we invaded as a way of adding insult to injury for Noriega and when we crossed the line of departure and invaded Kuwaitte, we did so with music blaring. Our choice of music had the desired effect as we felt the adrenaline flow and it set the pace for our attack. Jim Morrison of “The Doors” once incited a riot at a concert using nothing but music to control the crowd.

It is my belief that music can also help you in the business world. It can inspire workers to work at a faster pace and can calm managements nerves when faced with problems that pop up.It can lead you to believe you can do anything you set your mind to and believing in yourself is often half the battle.Confidence is something that can not be faked and lack of confidence in the business world is a death sentence for any company.Music can however promote a feeling of confidence where none existed just moments before.

These videos I post are more for me than for my readers, they represent things happening inside my own business and even though it may be only one verse in a song that helps me deal with whatever situation I face that day. I fully believe that all I have to do is hear that one verse to regain focus. This is a tactic I have used since the day I first started my business and I have found that for me it works so if you enjoy the videos,great. If not, maybe some other music would be your personal inspiration.If you doubt the ability of music to alter moods, just listen to the Barney song one time and I bet it will either make you angry or weirdly happy.

Do You Know The Most Pressing Problem In Your Business?

July 17th, 2008

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I ask this question of clients all the time – what’s the most pressing problem (or issue) in your business right now?

Most of the time the answers I get have to do with traffic to my website, lead development or revenue generation.

Sure, we all need more leads and we could all make more money. But is that really the most pressing problem in your business? Often, it’s not.

The most pressing problem can sometimes be elusive. Most of us could benefit from generating more leads, for instance, but that may not be the most pressing problem we face in our business. You see, often the most pressing problem in business has nothing to do with  your marketing or the traffic generation on your website. Rather it has to do with how you actually ‘do’ your business.

For instance, if we could generate 200% more leads for your business this month, what would happen? Could you manage having that many more people wanting to engage in your business? How effectively could you convert those new leads with that sort of increase in volume? Or would you end up dropping the ball on a whole bunch of potential clients?

We’re always thinking that more people means more business. That’s not always the case. Often, we need to prepare ourselves and our business for growth. It means we need to know how to deal with a large influx of new potential clients. We need to have systems in place to manage these situations.

How do you know, then, what is your most pressing business problem? Reverse engineering. Start with the end result. Consider what challenges you’re facing having 200% more leads flow into your business, for instance. Find the holes in your business and fill them. And to fill them, start thinking in reverse until you get to where your business is today. Consider all the steps along the way. Write it all down, turn it upside down and now you’ve got the outline for a plan. Focus on the issue closest to where you are now, and you likely have, at least one of, your most pressing business problem.

We hear it all the time – plan for success. Why couldn’t that mean imagine the success you want and work backward to where you are today? A little secret – it works!

Upcoming Speaking Engagements – SMX Advanced in Seattle & SES Toronto Training

July 17th, 2008

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Just a quick note – if you’ll be in Seattle, I’ll be speaking on Buying Old Sites for SEO. I’ll also be doing an SES Training session on SEO Tools in Toronto. It’s a 4 hour presentation, and it’s taken me about 2 solid weeks to put together the presentation (over 300 slides!). If you’re in either city, be sure to drop me a line somewhere and we can catchup for a chat. Also let me know if you’re planning to be in San Francisco for SMX Local July 24 an 25th (it’s my new stomping grounds!)

Google AdWords Combines Contextual Targeting Features With Placement Targeting

July 17th, 2008

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The Google AdWords Blog announced that AdWords advertisers can now combine keyword-targeted and placement-targeted campaigns in the same ad group. This allows for the targeting of keywords on contextually relevant pages and at the same time the ability to use placements to set specific bids or restrict your targeting to specific sites. In the past, you were not able to manage your campaign this way.

This is a feature available within the content network and is optional. For more information, check out the Google help document.

Google tells us two ways you might want to use this new feature:

(1) Set custom bids for specific placements. Let’s say you’re selling laptops, and you’re using the content network to advertise on pages relevant to the keywords ‘laptops,’ ‘laptop computers,’ and ‘laptop accessories.’ After checking your Placement Performance report, you see that you’re getting sales at a great ROI from three technology review sites. You also see a few sites where you’re getting sales, but your costs are too high to advertise effectively on them.If you currently have a $1.00 bid for the content network as a whole in this ad group, you can now add the high- and low-performing sites as placements into your ad group with custom bids. For example, you might set a $2.00 Max CPC for the three high-performing sites, and a $0.50 Max CPC for the low-performing ones. Meanwhile, you’re still using the keywords in your ad group to target relevant pages across the content network, but now you’ve adjusting bids for the sites in the network that perform better or worse than average.

(2) Show your ad only when both keywords and placements match. Suppose you check your Placement Performance report again and see that your laptop ads are showing often on sites that discuss how to make laptops more energy efficient. You know that you sell some of the most energy efficient laptops available, and you’d like to write an ad that highlights the power-saving benefits of your products. But you don’t want to show this ad on pages whose readers aren’t as concerned about energy conservation.

Now you can create an ad group containing the same ‘laptop’ keywords you’ve been using and add each of the energy efficiency sites as placements. Next, change your campaign settings so that your ads show only on the sites you’ve added, and only when their pages are relevant to your keywords. This gives you the freedom to write an ad highlighting the energy-saving benefits of your laptops to this unique audience, since you know that your ad will appear only on relevant pages on the placements you’ve selected.